Turn your idea into a validated business
A hands-on entrepreneurship game for adults. Pressure-test a real idea against customers, costs, and investors — then walk away with a Business Model Canvas, a Lean Canvas, and a pitch deck you can actually present.
What you build
Walk away with real assets
Not a certificate of completion. The actual artefacts founders use to raise, build, and launch.
A validated Business Model Canvas
Pressure-test your idea against real customers, costs, and channels — and leave with a canvas that holds up.
A Lean Canvas & metrics
Translate the model into a Lean Canvas, define traction metrics, and learn when to pivot versus persevere.
An investor-ready pitch deck
Turn your decisions into a real pitch deck you can export to PDF or slides and present to actual investors.
- 5
- levels from problem to pitch
- 3
- exportable assets: BMC, Lean Canvas, deck
- $1,000
- virtual seed capital to manage
- $0
- to play — no in-app purchases
From idea to funded pitch
Five stages that mirror how real startups are built, tested, and raised — learned by doing, in a safe sandbox.
- 1
Problem discovery
Separate real problems from noise. Interview customers, size the market, pick something worth building.
- 2
Value proposition
Design the solution under real constraints. Choose features against a budget and match them to the problem.
- 3
Business model
Set pricing, channels, and costs. Watch burn rate, runway, and unit economics respond to every decision.
- 4
Reality check
Define your Lean Canvas, traction metrics, and unfair advantage. Decide when to pivot and when to persevere.
- 5
The pitch
Face angels, impact funds, and corporate VCs. Funding is won on logic and metrics — not luck.
Who it's for
Built for people ready to build
Whether you're testing a first idea or running a cohort.
Aspiring founders
Have an idea but not sure it holds up? Validate it end to end before you spend a shilling or write a line of code.
University students
Build entrepreneurship skills — and a real pitch deck — you can put behind a competition entry, grant, or portfolio.
Early-career professionals
Learn how businesses actually make money — pricing, unit economics, and trade-offs — through decisions, not theory.
Incubators & programs
Run a cohort through a structured, hands-on entrepreneurship journey with comparable outputs and leaderboards.
Get FAUNDA on your Android phone
Play the full entrepreneurship game from the FAUNDA app, or keep playing right here in your browser. Same game, same progress — whichever you prefer.
- Straight from your home screen, no browser needed
- Free to install, no in-app purchases
- Sign in and pick up where you left off

Put your idea to the test
Free to play. No pitch survives first contact with real customers — find out how yours holds up.
